In today’s Boston Entrepreneur photography series, I’m introducing Cloth Hall, a hand-crafted homewares and upholstery business focused on quality construction and contemporary design. I met the owner, Melinda Bernardo Cuerda, when she was one of my brides during KKP’s first year in business as a wedding photographer. Life has come full circle, and we find ourselves a perfect match once again.
When you walk through Melinda’s house, it becomes immediately obvious that design is her calling; beautifully coordinated blues, greens and yellows in unexpected textures welcome you into their abode. Vintage TVs and lace window dressings make you feel like you’re stepping into a hipster version of the Ava Gardner Museum. I could have spent hours photographing the details, but we kept moving to get to the good stuff: her work space. Melinda is meticulous with her equipment and materials. She acquired 5 vintage Singer sewing machines when she discovered them gathering dust in a friend’s basement. And let me tell you, these things are heavy! So she hired a crew to move them into her home, and Cloth Hall was born.
Cloth Hall’s mission is to provide hand crafted cushions, ready-to-install drapes, duvet covers, and small upholstery projects to a market of urban-minded professionals who are enjoy a contemporary-style but are wary of the quality from big retailers. Designs are simply styled, with a focus on utility and durability, utilizing unique, high-quality textiles, leathers, and trims. Cloth Hall is perfect for DIYers and Etsy shoppers who are looking for a more personal design and purchase experience. And consumers can rest easy that every piece is handmade right here in Massachusetts. She also has some really cute pets…
To contact Melinda about creating a custom design item, email her at firstname.lastname@example.org. You can also follow her on Twitter @clothhall and Instagram cloth_hall. All images ©Karen Kelly Photography. Thanks for stopping by to check out my amazing clients and their photographs. You can see more of my work on my website, www.kkpforlife.com or on Facebook.