Over the last year, a I have developed an intense passion for helping other Boston entrepreneurs and small business owners grow their brand through photographic story-telling. It all started with a call from a local real estate agent about 9 months ago, who saw my work and had the vision to understand how personal, honest photography could grow her business. As an entrepreneur myself, I understand how important it is to differentiate yourself in the marketplace. Often times, the greatest differentiator is in fact, YOU. The business owner. Prospective clients want to feel connected to the brands they interact with, so it makes sense that the more of yourself you put into your branding communications, the more likely you are to attract the RIGHT clients who will remain lifelong clients.
Enter Collin Bray. Collin had seen my work for another local entrepreneur, and contacted me to create a photographic series for a new website he’s launching this spring. Collin works as a real estate agency at the Boylston Street Century 21 in Back Bay, which his dad owns and founded in the 70’s. But what I love about Collin is that he is isn’t settling for continuing in his father’s shoes – he’s out winning awards, setting records, and now creating his own niche brand in a market teaming with real estate agents. Pretty astute guy.
When we chatted about what to include in his photoshoot, he talked a lot about his family, and how much he loves his work. He also admitted to being a former college basketball player, who still plays in multiple leagues in Boston. So we decided to incorporate all three things – his profession, his family, and his favorite out of work activity. My goal was to really let Collin’s personality shine through in a multi-faceted way.
A few of the many awards Collin has won at Century 21.
This is one of my personal favorites – holy Superman.
We happened to shoot the week before the Marathon, so we caught some great Boston Strong signage.
Collin’s dad and brother – sorta melts my heart that they all work together!
We found this incredible little spot in a Back Bay alley – I love how grounded and fun these feel.